How to Attract New Chiropractic Patients with Google Ads

In today’s digital world, people turn to Google when searching for solutions to their health problems—including chiropractic care. If your practice isn’t showing up when potential patients search for services like “chiropractor near me” or “back pain relief,” you could be missing out on a steady stream of new patients. That’s where Google Ads comes in.

Google Ads is a powerful tool that allows you to target potential patients who are actively searching for chiropractic care. With the right strategy, you can increase your online visibility, drive more traffic to your website, and ultimately convert those visitors into new patients. In this blog, we’ll show you how to attract new chiropractic patients using Google Ads.

Step 1: Choose the Right Keywords

Keywords are the foundation of a successful Google Ads campaign. The keywords you choose will determine when your ads appear in search results, so it’s essential to select terms that potential patients are actively searching for.

How to Choose Effective Keywords:

• Focus on Local Search Terms: Since chiropractic care is a location-based service, include location-specific keywords like “chiropractor near me” or “chiropractor in [Your City].”
• Target Health-Related Keywords: Use keywords that align with the conditions you treat, such as “back pain relief,” “neck pain chiropractor,” or “sciatica treatment.”
• Use Long-Tail Keywords: Long-tail keywords are longer, more specific phrases that tend to have lower competition. Examples might include “chiropractor for sports injuries in [City]” or “family chiropractic care near me.”
• Leverage Google’s Keyword Planner: Use Google’s free Keyword Planner tool to find relevant keywords, estimate their search volume, and see how competitive they are.

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Pro Tip:

Avoid broad keywords like “chiropractor” alone, as these can be expensive and attract irrelevant clicks. Focus on more specific, local keywords that are likely to convert.

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Step 2: Create Compelling Ad Copy

‍‍Your ad copy is what potential patients will see when they search for chiropractic services, so it needs to grab their attention and encourage them to click. Clear, concise, and compelling copy will help you stand out in a crowded market.

Writing High-Converting Ad Copy

• Include Your Keywords: Incorporate your target keywords in both the headline and description of your ad. This not only helps with relevance but also makes your ad more appealing to searchers.
• Highlight Your Unique Selling Proposition (USP): What sets your practice apart from others? Whether it’s your years of experience, specialized treatments, or a limited-time offer, make sure your ad emphasizes what makes you the best choice.
• Use a Strong Call-to-Action (CTA): Tell potential patients exactly what to do next. Phrases like “Book Your Appointment Today,” “Schedule Your Consultation,” or “Get Relief Now” encourage users to take action.
• Promote Special Offers: Offering a first-time consultation discount or a free initial evaluation? Highlight that in your ad to incentivize potential patients to choose your practice.

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Example:

Headline: "Top Chiropractor in [Your City] – Get Pain Relief Today"
Description: "Suffering from back or neck pain? Schedule your appointment with Dr. [Name] today and get lasting relief. Call now or book online for a free consultation."

Pro Tip:

Make sure your ad’s headline and description are aligned with your landing page content. If your ad promotes a “free consultation,” ensure that’s clear and available on the landing page.

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Step 3: Optimize Your Landing Pages

Once someone clicks on your Google ad, they’ll be directed to a landing page on your website. This page plays a critical role in converting visitors into new patients, so it needs to be optimized for both user experience and conversions.

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Key Elements of a High-Converting Landing Page:

• Keep It Focused: Your landing page should be directly related to the ad that brought the user there. If your ad was about back pain treatment, your landing page should focus specifically on how you treat back pain, not other unrelated services.
• Clear Call-to-Action: Make it easy for visitors to book an appointment or request a consultation. Use prominent, easy-to-find buttons with phrases like “Schedule Now” or “Book Your Free Consultation.”
• Contact Information: Ensure your phone number, email, and address are clearly visible. Some patients may prefer to call rather than fill out a form, so make both options available.
• Fast Loading Times: A slow website can cause users to leave before the page even loads. Use tools like Google PageSpeed Insights to ensure your landing page loads quickly.
• Mobile Optimization: Since many users search on their phones, ensure your landing page is mobile-friendly, with easy navigation and clickable buttons.

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Pro Tip:

Add social proof to your landing page by including patient testimonials, case studies, or star ratings. Positive reviews can build trust and help convince visitors to take the next step.

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Step 4: Set Your Budget and Bidding Strategy

One of the benefits of Google Ads is that you can control how much you spend and where your money goes. Setting the right budget and choosing an appropriate bidding strategy will ensure you get the most out of your ads without overspending.

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Key Considerations:

• Daily Budget: Set a daily budget that you’re comfortable with. Start small if you're new to Google Ads (e.g., $10-20 per day) and scale up as you see positive results.
• Bidding Strategy: Choose a bidding strategy that aligns with your goals. For example:
  • Maximize Clicks: Focus on getting as many clicks as possible within your budget.
  • Target CPA (Cost Per Acquisition): Set a target cost per new patient acquisition, and Google will optimize your bids to hit that target.
  • Maximize Conversions: If your goal is to get more leads or appointments, Google will optimize for the highest number of conversions.

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Pro Tip:

Monitor your ad performance closely during the first few weeks and adjust your budget based on which keywords and ads are performing best. This will help you maximize your ROI.

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Step 5: Monitor and Optimize Your Campaigns

Google Ads isn’t a set-it-and-forget-it platform. To get the best results, you’ll need to regularly monitor your campaigns and make adjustments based on performance data. This process of continuous optimization ensures that your ads remain effective over time.

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How to Optimize Your Campaigns:

• Review Keyword Performance: Regularly check how your keywords are performing. If certain keywords are generating clicks but not conversions, consider pausing them or adjusting your bids.
• Use Negative Keywords: Add negative keywords (e.g., “free” or “job”) to prevent your ads from showing up for irrelevant searches.
• A/B Test Your Ads: Create multiple versions of your ad copy and test them against each other to see which performs best. For example, test different headlines, CTAs, or promotions.
• Track Conversions: Make sure your Google Ads account is set up to track conversions, whether that’s booking appointments, filling out contact forms, or calling your office.
• Adjust Bids Based on Performance: If certain keywords or ads are delivering a strong ROI, consider increasing your bids to get more visibility. Conversely, lower bids for underperforming keywords.

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Pro Tip:

Use Google’s automated recommendations to improve ad performance. These suggestions can help you find additional keywords, optimize bids, or adjust ad settings based on the latest data.

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Conclusion

Google Ads is a powerful tool for attracting new chiropractic patients—especially when your ads are set up for success. By choosing the right keywords, crafting compelling ad copy, optimizing your landing pages, and continually monitoring performance, you can drive more traffic to your website and convert those visitors into loyal patients.

Ready to start your Google Ads campaign? Contact Healing Path today for expert help in setting up and optimizing your ads to grow your chiropractic practice.