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Facebook & Messenger 3D icons concept. Write me: alexanderbemore@gmail.com, if you need 3D visuals for your products.by Alexander Shatov

Facebook & Instagram Ads

Leverage the power of targeted social media advertising on Facebook and Instagram to reach your ideal patient demographic. Our ads are designed to increase your practice's visibility, drive engagement, and convert potential leads into loyal patients.

Google Ads icon in 3D. My 3D work may be seen in the section titled "3D Render."by Rubaitul Azad

Google ads

Appear at the top of Google search results when potential patients are looking for services like yours. Our expertly managed Google Ads campaigns ensure your practice is seen by those most likely to book an appointment, maximizing your online exposure and attracting new clients.

Collect Google reviews with an NFC card by EmbedSocial.by EmbedSocial

Reputation Management

Proactively manage and enhance your online reputation to build trust and credibility. Our service monitors and responds to reviews, ensuring that your practice maintains a positive image that attracts new patients and retains current ones.

assorted-color abstract paintingby Hal Gatewood

Full Custom Website

Create a professional, custom website specifically designed for health and wellness practitioners. Our websites are based on proven templates and can include features like course platforms, client membership portals, or e-commerce solutions to enhance your online services and patient engagement.

a white and black signby sarah b

Educational Blogs for SEO

Boost your website’s search engine rankings with educational and informative blog content. Our SEO-focused blogs not only provide value to your patients but also help your practice appear higher in search results, driving more traffic to your site.

iphone, ios, home screen, close up, pixels, retina, smartphone, icon, mail, email, by Brett Jordan

Newsletters

Stay connected with your patients through regular newsletters. We craft and distribute engaging content that keeps your patients informed, promotes your services, and reinforces your practice’s expertise.

Social Media Facebookby Firmbee.com

Organic Social Media

Optimize your client management with a custom CRM system designed for health and wellness practices. Our CRM not only organizes patient information and interactions but also automates follow-ups, ensuring every lead is nurtured and no patient is overlooked.

woman holding an iphoneby Firmbee.com

Custom Tailored CRM

Optimize your client management with a custom CRM system designed for health and wellness practices. Our CRM not only organizes patient information and interactions but also automates follow-ups, ensuring every lead is nurtured and no patient is overlooked.

Post it sticky notes editorial ideas boardby Brands&People

Brand Development

Build a strong, cohesive brand identity that resonates with your target audience. Our brand development services help you define your unique value proposition, create consistent messaging, and establish a visual identity that sets your practice apart in the competitive health and wellness market.

a blue question mark on a pink backgroundby Towfiqu barbhuiya

I don't know what I need

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Case Studies
Canadian Disc Institute

Generating Over $4.7 Million in Patient Revenue in Four Years

Canadian Disc Institute has experienced a wealth of success over the past 4 years working with us. Healing Path crafted an educational, eligibility-based digital marketing strategy that focused on generating qualified leads. Read their case study to learn more.
2,613
Total leads generated over four years
627
Leads converted into paying patients
$7,500
Average patient value (CAD)
$4.7 Mil
Remarkable return on $179,147.96 CAD investment

Client Overview

Canadian Disc Institute (CDI), led by Dr. Brian Moore, specializes in Vax-D Spinal Decompression therapy, a non-surgical treatment for degenerative disc disease, spinal stenosis, sciatica, and herniated discs. Prior to working with Healing Path, CDI faced the challenge of educating the community about this specialized service and converting potential patients into long-term clients.

The Challenge

Despite being an expert in Vax-D therapy with a high success rate, Dr. Moore struggled to raise awareness about this unique service and had difficulty converting leads into patients without relying on discount offers or promotional tactics.

Key issues included:
Low awareness of Vax-D therapy in the local community.
Ineffective prior marketing campaigns that did not adequately educate potential patients.
Challenges in converting leads into paying patients without offering discounts.
Key Strategies Implemented:
‍
Meta Ads (Facebook and Instagram): We developed paid social ads that featured educational content, effectively raising awareness about Vax-D therapy and its benefits for patients with back issues.
Custom Typeform Questionnaire: Implemented an eligibility questionnaire that pre-qualified patients for Vax-D therapy. This tool allowed CDI to filter out unqualified leads early in the funnel, ensuring higher-quality leads.
Online Scheduling: Integrated an online scheduling system where eligible patients could book phone consultations with ease.
Automated Follow-ups: Set up a system of automated email and text follow-ups to nurture leads and ensure they didn’t slip through the cracks.

The Solution

Healing Path crafted an educational, eligibility-based digital marketing strategy that focused on generating qualified leads without relying on promotions or discounts.
"We went from 3 to 28 people in just 3 months thanks for the great management of Upcloud."
Richard Oconor
Marketing Manager at Intelo

1005+

documents automated across the entire business

Get started
"We went from 3 to 28 people in just 3 months thanks for the great management of Upcloud."
Richard Oconor
Marketing Manager at Intelo

1005+

documents automated across the entire business

Get started
"We went from 3 to 28 people in just 3 months thanks for the great management of Upcloud."
Richard Oconor
Marketing Manager at Intelo

1005+

documents automated across the entire business

Get started
"We went from 3 to 28 people in just 3 months thanks for the great management of Upcloud."
Richard Oconor
Marketing Manager at Intelo

1005+

documents automated across the entire business

Get started
"We went from 3 to 28 people in just 3 months thanks for the great management of Upcloud."
Richard Oconor
Marketing Manager at Intelo

1005+

documents automated across the entire business

Get started
"We went from 3 to 28 people in just 3 months thanks for the great management of Upcloud."
Richard Oconor
Marketing Manager at Intelo

1005+

documents automated across the entire business

Get started
"We went from 3 to 28 people in just 3 months thanks for the great management of Upcloud."
Richard Oconor
Marketing Manager at Intelo

1005+

documents automated across the entire business

Get started

"Over the past four years, Healing Path has helped us generate over $4.7 million in revenue. Their educational approach to marketing and the eligibility system they've built has brought us a steady stream of highly qualified leads, all without offering discounts or promotions. Their marketing strategy has been a game-changer for our clinic."

Dr. Brian Moore
Owner of Canadian Disc Institute

Join the Path to Success

Book a call today to learn more.

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The Results

In partnership with Healing Path, Canadian Disc Institute saw transformative results over the past four years, positioning them as a leader in their community.

‍By the numbers (from 2020 to 2024):
Leads Generated: 2,613 total leads were generated over four years.
Patients Converted: CDI successfully converted 627 of those leads into paying patients, resulting in a conversion rate of 24%.
Revenue Generated: With an average patient value of $7,500 CAD, CDI brought in over $4.7 million CAD in revenue during this time.
Marketing Investment: Over the past four years, Dr. Moore invested $44,786.99 CAD annually on marketing and ad spend.
Return on Investment (ROI): Over four years, CDI achieved a remarkable ROI, generating $4.7 million from an investment of $179,147.96 CAD.

The Benefits

Increased Patient Volume
CDI generated 2,613 leads over four years, of which 627 were converted into new patients through the eligibility-based system.
Massive Revenue Growth
With an average patient value of $7,500, CDI generated $4,702,500 in revenue over four years.
Efficient Lead Nurturing
Automated follow-ups and an easy-to-use online scheduler contributed to a seamless patient acquisition process, minimizing the number of lost leads.
High-Quality Leads
The educational and eligibility-based marketing strategy ensured a high-quality lead flow without relying on discount offers, attracting patients who were genuinely interested in Vax-D therapy.
Dr. Moore’s experience with Canadian Disc Institute showcases how a targeted, educational marketing strategy can drive significant long-term growth without relying on traditional discounts. Ready to grow your practice and generate similar results? Contact Healing Path today for a consultation.
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‍Contact:
+1 855-932-PATH
info@healingpathmarketing.com
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