Try Our Ad Performance Diagnostic Tool
Why Aren't My Ads Working?
Use our FREE Ad Performance Diagnostic Tool built from our experience with 60+ wellness and aesthetics practices, to learn more about what is really going on with your Facebook, Instagram and Google paid ads.
You'll receive a high-level summary based on your ad creative, targeting, messaging, and systems so you can make clearer, more strategic decisions moving forward.
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What the Diagnostic Tool Reviews:
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'We have reviewed paid ads across 100+ businesses so we know what actually works... and what breaks.'
Not Just an Audit
Most ad audits focus on surface-level metrics or reported platform best practices. This diagnostic tool is different. It’s designed to fully analyze your current set up to understand why your ads are performing the way they are. It looks at how strategy, messaging, targeting, offers, and systems are working together.
This diagnostic isn’t based on trends, templates, or platform hype. It’s grounded in real-world patterns I’ve seen across dozens of wellness and aesthetics practices.
You’ll receive clear feedback without pressure, upsells, or assumptions. The goal is clarity, so you can make informed decisions to your marketing approach.
Ads don’t fail in isolation. This diagnostic looks at how your ads connect to your offer, landing page, booking flow, and follow-up systems, identifying where friction may be costing you results.
Many practices grow quickly using aggressive tactics, and lose retention, referrals, and trust over time. This diagnostic is designed to support growth that patients actually respond to, stay with, and refer.
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Meet Healing Path
We’re Bailey and Rob, a strategy and systems partnership blending human behavior insight, marketing execution, and data-driven evaluation. Together, we’ve worked with dozens of wellness and medical practices to solve growth, positioning, and patient-acquisition challenges.
Bailey brings deep experience in coaching, business strategy, and marketing systems, helping practice owners understand not just what to change, but why. Rob brings engineering, analytics, and systems-design expertise, building structured diagnostic frameworks that reveal where performance, messaging, or conversion paths break down.
Our diagnostic tool combines both disciplines into one clear outcome:
Understanding what’s working, what’s misaligned, and what to do next.
No surface-level audits. No generic advice. Just actionable clarity built for real practices.
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The right diagnosis changed everything.
From Zero to $182,000 in Revenue in Only 90 Days
Learn what became possible for one practice after a clear diagnostic, thoughtful strategy, and aligned execution.
The Situation
When a New England Chiropractic clinic who was trying to build out a successful spinal decompression service came to us, they had been running Google and Meta ads for nearly four months with another agency. Despite consistent ad spend across both platforms, results were minimal. In that entire period, they sold one spinal decompression package. Revenue from ads wasn’t covering costs, the decompression table hadn’t paid for itself, and the clinic was under real financial pressure. From the outside, the ads looked “active.” From the inside, almost everything was misaligned.
The Diagnostic
Using my ad performance diagnostic, we uncovered issues across multiple layers of their marketing. The platform strategy didn’t align with how patients actually make decisions, the messaging failed to build trust or clearly communicate value, and the offer itself wasn’t positioned in a way that felt compelling or easy to understand. The funnel created friction at key decision points, and there was no cohesion between the ads, landing experience, and booking flow. Individually, these issues were easy to miss. Together, they explained exactly why the ads weren’t converting.
The Strategic Shift
Rather than making small, surface-level tweaks, we stepped back and rebuilt intentionally. We developed a six-month strategic plan, redesigned the sales funnel from the ground up, clarified the offer and messaging, and relaunched campaigns across Google and Meta with alignment between traffic, experience, and follow-up. Execution was handled collaboratively between strategic coaching and Healing Path Marketing, ensuring decisions were grounded in both business reality and patient trust.
The Results
Within the first 90 days of relaunch, they sold 28 spinal decompression packages at $6,500 per package, totaling $182,000 in revenue. The campaign was working so well that they had to buy a second table to keep up with demand!
All of this success was directly attributable to the new funnel and campaigns. Beyond revenue, the clinic regained confidence, clarity, and control over their growth strategy. Marketing stopped feeling like a gamble and started functioning as a system.
Why It Worked
This outcome wasn’t the result of pushing harder or spending more. In fact, we used 50% less in ad spend then they had been using previously. It worked because the right issues were identified first, and decisions were made with intention. By aligning strategy, messaging, systems, and patient experience, and avoiding tactics that create short-term spikes at the expense of trust, the clinic was able to build a growth engine that patients actually responded to. When marketing is grounded in clarity and respect for how people make decisions, results become both stronger and more sustainable.
See What’s Really Holding Your Ads Back.
If your ads aren’t producing the patients you expect, the answer isn’t another script or a new agency. Our Diagnostic Tool reveals where your strategy, creative, audience, and follow-up systems are misaligned, and gives you a clear path forward.
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