Build a Brand with Purpose
Your brand is more than a logo, it’s the story your patients and clients experience at every touchpoint. From strategy to visuals, we craft brands that feel professional, trustworthy, and true to your goals. We partner with health and wellness practices, medical aesthetics clinics, and beauty brands that want more than generic marketing. Our clients share one goal: creating a brand that shines, connects, and thrives.
Explore Our Sample Brand Guide
Our comprehensive branding process lays a strategic foundation for your business including messaging, visual identity, and a beautiful brand guide, so you can show up confidently and consistently across every touchpoint. You’ll receive everything you need to launch or refresh your brand, with optional assets to support marketing, socials, and business essentials.

Our Process
Discovery & Brand Exercise
You complete our thorough brand exercises so we understand your vision, story, audiences, and desired experience; then we align on goals and success metrics.
Strategy & Narrative
We translate insights into a concise strategy: brand promise, positioning, messaging pillars, and audience segments, so the creative choices are grounded in purpose.
Creative Direction
Moodboards and positioning is locked in before full design begins. This includes the look/feel, palette exploration, type directions, photography cues.
Identity Design
Primary logo and logo variations, color palette, and typography pairings are created.
Voice & Messaging
Creations of brand voice guide (tone, do/don’t), elevator pitch, value props, and taglines are developed.
Systems, Templates & Guide
Everything is compiled into a polished Brand Guide that is reviewed together in a brand presentation meeting. Revisions are completed as needed and then a package of all exports, including add-ons, is delivered.
You complete our thorough brand exercises so we understand your vision, story, audiences, and desired experience; then we align on goals and success metrics.
Strategy & Narrative
We translate insights into a concise strategy: brand promise, positioning, messaging pillars, and audience segments, so the creative choices are grounded in purpose.
Creative Direction
Moodboards and positioning is locked in before full design begins. This includes the look/feel, palette exploration, type directions, photography cues.
Identity Design
Primary logo and logo variations, color palette, and typography pairings are created.
Voice & Messaging
Creations of brand voice guide (tone, do/don’t), elevator pitch, value props, and taglines are developed.
Systems, Templates & Guide
Everything is compiled into a polished Brand Guide that is reviewed together in a brand presentation meeting. Revisions are completed as needed and then a package of all exports, including add-ons, is delivered.
What Makes Us Different?
When you choose Healing Path, you’re not hiring just another agency, you’re partnering with someone who’s been building brands and designing with intention for over 20 years. Our founder has worked with dozens of companies across a number of industries, including health, wellness, and aesthetics brands, bringing deep expertise in graphic design, brand development, and marketing strategy.What makes us different is the way we combine strategic insight with hands-on creative execution. We don’t hand you generic templates or lock you into rigid systems. Instead, we take the time to understand your story, your patients, and your vision for growth, then craft branding, websites, campaigns, and content that are both beautiful and effective.
20+ years of experience in design and brand development
Proven results across dozens of brands in health, wellness, and medical aesthetics
Full-service approach, from brand identity to patient acquisition, all under one roof
Collaborative and transparent, it's you own your brand, your website, and your future
With Healing Path, you get more than deliverables, you get a partner who cares about your long-term growth and has the experience to help you get there.
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Ready to build your brand?
Book a free consultation and let’s get started creating a clear, consistent identity that helps your practice grow with confidence.
Start Your Brand Journey