How to Fill
Your SpineMed Schedule: What We've Learned About Marketing Decompression

The top clinics aren’t using
generic marketing strategies.
Through our work with decompression-focused practices, we’ve found the strongest campaigns are built around education, qualification and trust.
Patients need to understand the service, what a consultation involves and what realistic expectations look like. That’s why we build education-first patient journeys specifically for spinal decompression.
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Active marketing was associated with higher SpineMED revenue.
In our survey of 10 SpineMED practitioners, the five actively marketing their decompression services reported nearly four times the average annual SpineMED revenue of the five doing little or no active marketing.
In our survey of 10 SpineMED practitioners, the five actively marketing their decompression services reported nearly four times the average annual SpineMED revenue of the five doing little or no active marketing.
Using eligibility to help patients pre-qualify themselves.
Our strategies focus on helping patients understand whether they may actually qualify for care, deeply explaining how the technology works, and why they work differently. That education-first approach creates stronger trust, better consult conversations, and more committed care plans.
Patient Funnels
Nine of the ten practitioners surveyed used an educational approach in their marketing; only two reported discount or promotion-focused positioning. Our funnels help prospective patients understand decompression and prepare for a consultation, where the practitioner assesses whether care is appropriate.
We understand the differences between decompression technologies, treatment protocols, patient objections, and positioning strategies. That allows us to market SpineMed more effectively than generic chiropractic campaigns.
We build campaigns with Health Canada, FDA, and state or privincial specific chiropractic advertising considerations in mind, helping reduce risk while still creating compelling patient messaging.
Five of the ten practitioners surveyed reported no current use of AI, automation or follow-up systems for patient acquisition. We connect lead capture, booking and follow-up so your team can respond consistently and help prospective patients take the next step.

Real growth from real decompression practices.
"Bailey and her team don't just run ads, they understand how spinal decompression patients think. Their funnels brought in highly qualified patients who already understood the value before they even walked into the office so I had the table paid off and profitable in 3 months."
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Our top performing client has made over $1,000,000 every year for 6 years straight.
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Built by a team that understands both marketing and systems.
Healing Path Marketing is led by Bailey and Rob Levesque, a marketer-and-engineer team with deep experience inside the chiropractic and spinal decompression space.
We don't just build ads. We analyze patient flow, conversion bottlenecks, treatment positioning, automation systems, intake strategy, and ROI performance to help practices grow sustainably.
Our decompression funnels have generated millions in patient revenue across North American clinics through education-first marketing systems designed specifically for high-ticket spinal decompression services.
Our Motto: We'd rather deeply understand 30 practices than superficially manage 300.
✔ CHIROPRACTIC & WELLNESS SPECIALISTS ✔ BASED IN WATERLOO, ON ✔ SERVING PRACTICES ACROSS NORTH AMERICA
Frequently Asked Questions
Healing Path works specifically with independent and small to medium sized group health and wellness practices, chiropractors, physiotherapists, naturopaths, and MedTech companies who need sophisticated systems but don't have an internal marketing or technology team. Our engagements are sized accordingly. We are not a volume agency managing hundreds of identical accounts. We work with a focused number of practices and stay closely involved in each one.
Our primary focus is chiropractic and health and wellness practices and MedTech companies across North America. We work with practitioners at different stages, from established clinics looking to modernise their infrastructure to MedTech startups building their customer acquisition systems for the first time. The common thread is not size or specialty. It is business owners who want a technically capable team to build and manage their systems, not a vendor who hands them software and walks away.
No. That is explicitly the point. Our clients are excellent clinicians, not marketers or engineers. The value we provide is that you do not need to become either. We diagnose what your practice needs, architect the right system, build it, integrate it, and manage it on an ongoing basis. Your involvement is review and approval, not configuration, not troubleshooting, not learning new platforms. We handle all of it.
Most AI agent services are configured generically and handed over with a login. We build your knowledge base from scratch, specific to your practice, your services, your patient communication style, and your scheduling rules. We engineer the prompts that determine how your agent speaks and behaves. We integrate it with your scheduling system and CRM. We manage and optimise it ongoing. The result is an AI agent that actually knows your practice, not a chatbot with your logo on it.
Our websites are built with Answer Engine Optimisation and technical SEO architecture from the ground up, not added as an afterthought. That means your site is structured to show up in traditional Google search, Google's AI Overview, and large language model recommendations like ChatGPT and Claude. We also build for conversion, speed, and mobile performance as baseline requirements, not premium add-ons. And we don't hand the site over and disappear. We manage it as part of your ongoing practice system.
It depends on which component you are asking about. AI agents typically go live within two to three weeks of onboarding and begin handling calls and leads immediately. Website builds generally take four to eight weeks depending on scope. Marketing campaigns generate early data within the first thirty days, with meaningful performance trends visible by month two or three. We set specific timelines and deliverables for each engagement during the diagnostic phase so you know exactly what to expect and when.
Two things that are genuinely rare in this market together. First, technical depth: our team is led by a Professional Engineer with MIT credentials in systems architecture and business analytics, we build integrated systems, not disconnected services. Second, industry knowledge: nearly two decades inside health and wellness practices means we understand your clinical environment, your patient demographics, and your compliance considerations before we build anything. Most agencies have one or the other. We have both. That combination determines whether a system actually performs in the real environment it is deployed in, or just looks good in a demo.
You've seen what these systems can do. Now let's discuss your practice.
30 minutes, real talk about your practice, no pressure.
Worst case: you leave with a clearer marketing strategy than you arrived with.
